01 · WHEN THEY SCROLL

Your Meta Ads.
Created. Targeted. Profitable.

Our creative team makes the photos, videos, and copy in seven days. Then the Meta Ads agent runs targeting, testing, and budget shifts across Facebook, Instagram, Reels, and Messenger. Patients scroll. You appear. They book.

Custom creative4 platforms · one budgetHIPAA-safe attribution
yourpractice.com
LIVE
−28%
COST PER BOOKED
average across web, search, ads, and CRM channels, 90 days post launch
4
CHANNELS LIVE
7 days
SIGN TO LIVE
300+
INTEGRATIONS
web · search · ads · CRM300+ integrationsalways on
02 · THE JOB

Creative by humans.
Targeted by AI.

Our creative team shoots the photos, films the videos, and writes the copy that makes patients stop scrolling. Then the Meta Ads agent runs the audience splits, the A/B tests, and the budget shifts across Facebook, Instagram, Reels, and Messenger. Other agencies refresh creative quarterly. We test new variants weekly and ship fresh master assets monthly.

BY OUR TEAM

Crafted, shot, written

Our creative team shoots photos and videos at your practice. Writes the captions. Designs the carousels. Edits the Reels. Every asset is custom. Made by people who understand healthcare buyers, not stock footage and templates.

BRIEF
SHOOT
EDIT
LAUNCH
7 days · brief to launch
JOB · 02

Targets, splits, refines

Sharp audience segments built from intent signals: life-event moments, premium geos, demographic stacks, and procedure interests. The agent splits and tests these segments, then shifts budget to whichever is booking patients. Custom audiences refresh nightly from your CRM.

AUDIENCE REFRESH
QUARTERLY | NIGHTLY
JOB · 03

Tests, kills, scales

Three to five creative variants run against each other for every audience. Losers are killed within days. Winners are scaled across all platforms. Static, carousel, video, and Reels formats are all tested. The account compounds: every week is sharper than the last.

VIDEO · A
1.4%
REEL · B
4.7%
+236% CTR lift on winning Reel
JOB · 04

Tracks, qualifies, attributes

Every impression is tracked from scroll to landing page to form to booked appointment to showed up. CAPI server side tracking with hashed identifiers. No PHI ever touches Meta. You see exactly which creative on which platform booked which patient, and what each one cost.

Instagram 42% Facebook 28% Reels 18% Messenger 12%
JOB · 05

Defends, audits, blocks

Brand safety filters block placements next to harmful content. Audience exclusions prevent budget waste on existing patients. iOS 14.5+ tracking gaps are bridged with server side conversion API. Healthcare ad policy guardrails ship before review.

BRAND SAFETY CAPI EXCLUSIONS HEALTH POLICY
JOB · 06

Refreshes, expands, repurposes

When a creative starts to fatigue, the agent senses it and surfaces a refresh request. When a winning Reel is identified, it gets repurposed into Stories, Feed, and Audience Network. Your creative library grows weekly, never stales monthly.

THIS WEEK
3 creatives shipped · last 14 min ago
03 · THE INTERFACE

Watch a Reel
book 17 patients in a week.

A real Instagram Reel for a cosmetic dentistry practice. The creative team made it on Tuesday. The agent split tested it across 4 audiences. By Friday, it was the top performing ad of the month.

business.facebook.com · campaign · "Smile Reveal Reel · cosmetic dentistry"
DAY 7 · 17 BOOKED
CAMPAIGN · "SMILE REVEAL REEL" · 7 DAYS
One Reel. Four audiences. Seventeen booked patients.
Creative made by our team Tuesday morning. Split tested by the agent across the week. Scaled to the winning audience by Friday.
INSTAGRAM REEL · WHAT PATIENTS SAW
9:41
Reels
669
47
19
AGENT SPLIT IT 4 WAYS
META ADS MANAGER · DAY 7
Campaigns · Smile Reveal Reel
AUDIENCE SPEND BOOKED CPB
Newly engaged · 6mo $840 3 $280
Affluent · 30-50 F $680 2 $340
Geo · Premium zips 25-44 F $1,420 11 $129
Cosmetic dentistry interests $320 1 $320
TOTAL · 7-DAY CAMPAIGN
17 booked · $3,260 spent · $192 avg CPB
Scale winner →
Instagram Facebook Reels Messenger
AGENT ACTIVITY · TARGET · TEST · SCALE
DAY 1
META
Built four sharp audiences within an hour of launch. Newly engaged (6 month window), Affluent demo (30-50 F), Geo (premium zip codes + 25-44 F), and Cosmetic dentistry interests. All built from intent signals, not algorithmic guesses. Each got equal budget for the test phase.
DAY 3
META
The Reel beat the static carousel after 8,400 impressions. 4.7% CTR vs 1.4%. Reel format pushed to all platforms: Instagram Feed, Facebook Feed, Reels tab, and Audience Network. Static creative paused.
DAY 14
META
Scaled budget into the winning audience. Geo (premium zip codes + 25-44 F) booked 11 of 17 patients at $129 each. Shifted 60% of remaining budget to that segment Friday morning. Over the next 30 days at scale, cost per booked dropped to $95.
04 · IN ACTION

What the Meta Ads agent did
last week.

Five wins the Meta Ads agent shipped in the last seven days. Different practices, different creative tests, real bookings from Instagram and Facebook. Names changed. Numbers are not.

TIME
SPECIALTY
WHAT HAPPENED
WHAT IT MEANT
Monday 09:14 AM
COSMETIC DENTISTRY
A cosmetic dentistry practice had a smile reveal Reel sitting at 14k organic views. The agent ran $200 of paid promotion to a sharply targeted audience of cosmetic curious women 25-44 in the practice's zip codes. The Reel reached 84k views and booked 3 first time consults.
$67 per booked
from a $200 boost
Tuesday 02:48 PM
MEDICAL SPA
A med spa was running one creative across all audiences. The agent split the audience into "considering Botox" vs "considering filler" and made two creative variants. The Botox audience converted 3.2x better.
+220% conversion rate
on the right audience
Wednesday 11:23 AM
ORTHODONTICS
An orthodontics practice produced a "transformation in 9 months" before and after Reel that the agent scaled across Instagram Feed, Reels, and Stories. Over the next 60 days the Reel attributed 7 comprehensive cases booked, averaging $6,800 each.
~$47k attributed
in case bookings
Thursday 04:51 PM
DERMATOLOGY
A dermatology practice was missing the summer skin screening window. The agent built a 14 day campaign targeting parents in late June, ran six carousel variants, and shifted budget to the winner by day 4. Skin checks booked solid through August.
+34 booked exams
in 14 days
Friday 10:08 AM
OPHTHALMOLOGY
An ophthalmology practice had no social presence. The agent identified that older adults are highly active on Facebook in the practice's service area. Built a careful, brand safe campaign with educational creative on cataract awareness. First booking in 9 days.
0 to 12 booked
in 30 days
CONNECTING TO THE SYSTEMS YOUR PRACTICE RUNS
DentrixEpicAesthetic RecordOpen DentalAthenahealthPatientNowEaglesoftCernerBoulevardCurveeClinicalWorksMangomintDenticonNextGenModMedGoogle AdsGoogle Business ProfileMetaSearch ConsoleStripeDentrix AscendSoftDenttab32CareStackDrChronoPractice FusionKareoAdvancedMDDentrixEpicAesthetic RecordOpen DentalAthenahealthPatientNowEaglesoftCernerBoulevardCurveeClinicalWorksMangomintDenticonNextGenModMedGoogle AdsGoogle Business ProfileMetaSearch ConsoleStripeDentrix AscendSoftDenttab32CareStackDrChronoPractice FusionKareoAdvancedMD
We connect to 300+ systems across EHRs, ad platforms, scheduling, CRMs, and payments.Book a demo
05 · OUTCOMES

What changes
for the practice.

−28%
Cost per patient

Average reduction in cost per booked patient on Meta within 90 days, against your starting baseline. Higher reductions are possible for accounts new to paid Meta.

3.4x
Return on ad spend

Average ROAS on Meta within 90 days, measured from ad spend through booked, attended appointments. Cosmetic procedures and high ticket cases run higher.

7 days
From signed to live

Median time from contract to first ad serving, including account audit, structure build, and copy.

06 · COMMON QUESTIONS

What the Meta Ads agent did
last week.

Five wins the Meta Ads agent shipped in the last seven days. Different practices, different creative tests, real bookings from Instagram and Facebook. Names changed. Numbers are not.

Book a demo
01What if I am already running Meta Ads with someone else?
We migrate the Business Manager and ad accounts to your ownership first if they are not already. Then we audit existing creatives, keep what is working, and rebuild what is not. Most Meta accounts we audit have been running the same creative for 6 months. We replace fatigued assets and rebuild the audience structure in week one.
02How long until I see ROI?
First conversions happen within 72 hours. Meta needs about 50 conversions to fully optimize an audience. At a $3,000 to $5,000 monthly Meta spend for healthcare practices, this learning phase clears in 14 to 21 days. By day 90, you should see −28% cost per booked patient against your starting baseline. Meta wins healthcare practices the patients Google Ads cannot reach: people who were not searching, but should be.
03Who owns the ad account and the creatives?
You do. Always. The Business Manager, ad accounts, and every photo, video, Reel, and caption we create are yours from day one. The custom audiences, audience segments, and Pixel data are yours to keep. The agent and its ongoing optimization stay with Patientfy. That is the engine you subscribe to. Most agencies hold the creatives and the account hostage. We do not.
04How do you handle attribution after iOS 14.5 and HIPAA?
Meta's Conversion API (CAPI) with server side events and hashed identifiers. No patient health information ever touches Meta. We bridge the iOS 14.5+ tracking gaps with first party data so attribution stays accurate even when in app tracking is disabled. You see which Reel on which platform booked which patient. Compliant by design.
05What if I want to cancel?
Month to month. Cancel any time. You keep the Business Manager, the ad accounts, every photo and video and Reel we created, the custom audiences, and the Pixel data. The agent that runs the daily testing and optimization stays with Patientfy. That is the engine. Stay because it works, not because you are locked in.
07 · Get Started

Every day, a patient picks someone.
You decide if it’s you.

Tell us about your practice and we will show you how the platform works. 20 minutes, no pressure, no pitch. A working demo, not a slideshow.

7 demos booked this week·Next slot: Tomorrow Noon
Book Your 20 Min Demo →
Already a Patientfy customer? Sign in →